Posts in Marketing How-To's
5 Reasons to Niche Down Your Business

The biggest benefit of your brand becoming more of a niche business is being known for something specific. This makes referring to your business incredibly easy for others. This also makes you receive the time-freedom back in your business knowing that you are completely focused on serving one client need at a time. And finally, this process provides more fun when you are staying “in your zone of genius!” 

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How to Discover Your Power Word and Stick To It for 2023

Do you feel clear on what you are to focus on? Even if the details aren’t completely figured out, do you have an inkling or powerful pull toward something you desire to see through?  Set your expectations and focus areas for the year, allowing your own natural evolution of business ownership and leadership to take charge in a way that feels aligned and easy!

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