How to Discover Your Power Word and Stick To It for 2023

Power words and setting intentions are totally not my inventions.

But, trust me, you are going to want to adopt this because it really helps you to alleviate the overwhelm! 

 You can browse around business podcasts, books, and resources for entrepreneurs- this is totally a thing that focused and action-taking CEOs do to gain momentum and alignment. 

I enjoy focusing on “one thing” because simplicity is absolutely essential if you are a mission-driven business wanting to make an impact on your goals.


Welcoming a new year, a new goal, a new offering, or just a new approach to staying in alignment with the way you want to genuinely and authentically operate and experience your business requires that focus. 

Here are my tips on how to discover your power word and make it stick for the year ahead: 

Refresh your Mindset 

Take some time away from work, meditate, journal, and relax. Unplugging yourself and stepping out of the day-to-day helps you to gain the energy back. 

You can gain so much more insight about what you are called to do and who you are called to be when you aren’t in the middle of the stress, the panic, the responding and the scrambling.


Let’s put it this way-  If you know things aren’t working to your best abilities or your businesses, it really isn’t going to cost you that much more to get away from it all in order to GAIN the things needed to make these pivitol adjustments that will create the necessary changes. 

Reflect & Reconnect

Spend some time looking at the journey behind you. What have you learned? What lessons have you lived through and need to keep top of mind? Where has your energy, time, and resource leak cost you the most? 


You can review your financial statements, look at the lack of voluntary client reviews you have (breathe, this is all part of a process we can fix!), or re-live the most joyful & pinnacle moments of your business over the last 12 months. 

Now, reconnect what has happened to what you want to happen. What resources will it take, what is required of you or your business, and what are you willing to do to make those things happen? 

Hit the Reset Button with small tweaks

A completely freeing practice you can do for yourself is resetting everything! This doesn’t mean deleting your social profiles or offerings and having to start new. Instead, giving up on what you’ve built, find where you can make minor, fine adjustments and reset yourself with this. 

Remember, all-powerful businesses that work really well focus on what is working well, even if it’s boring, and focus the effort on creating solid, sustainable output. You can do the same with the way you run your business! 

Reach Out for Feedback or Guidance

This can be absolutely free of charge, exhilarating, and filled with deep connection. 

Find a business buddy, fill your calendar with our 2-hour/month free CEO Days, or even reach out to me for a  strategy session to dive deep and to give you expert feedback on what an outsider sees about your business. 

Take that insight and turn it into a guiding nudge on what you could be focused on. 

Now that you have taken a few necessary steps to see what you need to see, you may feel one word or phrase just jump out at you. Journal about this word or phrase, think deeply about it for a few more days, and really see how it can play out to build a bigger vision for yourself. 

Where I can support you best is to help you to declare that and make it part of your brand this year. Helping you map out content around it and break it down to emphasize not only the meaning of this powerful phrase or word, but to help it resonate with your ideal clients and make a great impact. 

I can help you with your interpretation of this word and phrase by allowing you to recall experiences in your journey that make for amazing storytelling opportunities that turn into trustworthy personal branding content. 

Last, we can think of the visuals, the photographs, and the graphics needed to create attention-grabbing, scroll-stopping ways to relate your message loud and clear. 


To get started, I would love to invite you to the CEO Days workshop, “CEO Days: 12 Month View & Establishing Your 2023 Power Phrase