The Familiar 5- Strategy to Attract Partners to Your Ideal Community.
This guide will help you get intentional about who’s in your own Familiar 5!
Friends + Family are always the most popular and supportive way to initiate your founding business community, would you agree? Friends, Family, and Facebook: but this has little to do with strategy and a lot to do with happenstance. You’ve got a lot to learn about how you operate and what you are selling during this initial time, but once you are past this round, you can start to multiply your impact and income in a more powerful way.
Going back to the days of accessing my own “Facebook,” it was 2010 and I was starting my photography business. I’d use the tools that were BRAND NEW such as boosting posts for a few dollars with lookalike audiences, mastering the pixel, and integrating the concept of tagging and making my content public to share and expose my work to others. Also, using hashtags to find people I have never met before and creating 2nd or 3rd-degree connections with my friends along the way.
t was tiring work and I had no realy way to expect results or people to “bite” from the things I was sharing. However, it got me started and worked until it didn’t.
Have you tried to use this approach in the past? How did it work out for you?
I want to share with you what happens after this, a more strategic way to build a stronger, more impactful community!
A ‘Familiar 5’ consists of 5 supportive partners that you touch base with every 5 days (one person per week to follow up with) and they need to be familiar with these 5 concepts:
Familiar with your Growth plan.
Share where you are now, where you are headed, and what some immediate next asks you have for this week, this month, and this year may look like. If you are outward and communicative about your growth and what it looks like, you are painting a picture in others’ minds about what they can be aware of to support you.
Sharing your plan to grow with others not only allows you to be heard and understood, but receive feedback, receive referrals, and receive the abundance that comes with putting your growth vision out there into the universe!
Familiar with your ASK pertaining to what you want to sell (clear on your offerings) for the week.
Believe it or not, I work with so many entrepreneurs who know what they do and what offering they provide, but fail to get specific on what they are asking for this week or this month alone.
If I asked you, “what are you promoting this week,” is that clear for you? If you know this, are you sharing it with your Familiar 5 in a way that they can easily tell at least one other person that they would encounter this week who may be a good fit?
Getting really clear on asking for who and what this week to help your familiar 5 give someone that first next step with you can be a huge, but easy-to-implement shift!
Familiar with your Impact Statement & Mission
We just worked on this at the February 2023 CEO Days - are you being impactful enough?
If you would like the self-guided version of this, check out our CEO Days Workbook and dive a little deeper into the steps of creating an Impact Statement and Mission for your business.
Make sure your people know this, can amplify it and can help attract those who will rally your mission and build a community around the power of an impact statement!
Familiar with your Network & who you need or don’t need to attract
If you are like me, you may network A LOT and have a lot of people you’ve reached out to or followed up with. But, how deep are your connections and how powerful is the relationship with this sum of people?
Take time to really know who is in your network and how they can mutually benefit from this connection. No one you meet is by mistake and everyone you have encountered is in your network and life for a reason. I hope you can take a moment to explore what that looks like and get more familiar with the win-win experience of the people you are already connected with!
Familiar with your Style & personal brand - some people just won’t like you for you!
How familiar are you with a “good fit” person - how do you know if they are good/ bad for your future goals?
If you are clear and confident with your own personal brand, and how you can identify what your own spin on things looks like, it will help you to be specific with how you are bringing in folks and being like a magnet to build your own community, just the way you’d like to. Using a stronger palette of brand flair, go deeper into the repetition of your fonts, colors, and stylistic choices. The things we say without using words help to access parts of the brain that can really turn up the volume on the power of your brand and the impact that you are making on the right-fit people.
Side Note: if you are in BNI (Business Network International) , you may think I stole this “gains” acronym, but it was completely by happenstance. It truly is an original Dana Magnus 3am thought!
What is a growth plan? Let’s start there. This is where you are headed and what you see yourself growing toward. Your business has the potential to reach hundreds, if not hundreds of thousands of human beings over the next few years or even the next decade What does it look like for you to grow into your next level and how can you showcase the growth you want to experience with these people?