The biggest benefit of your brand becoming more of a niche business is being known for something specific. This makes referring to your business incredibly easy for others. This also makes you receive the time-freedom back in your business knowing that you are completely focused on serving one client need at a time. And finally, this process provides more fun when you are staying “in your zone of genius!”

Marketing How-To's, MissionDrivenMarketing, Content Marketing, Sunday IntentionsDana MagnusMarch 26, 2023niche, branding

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