Overcoming Anxiety from Writing marketing Content

Ya'll hate writing?

If someone on your team is a content writer for your brand but can't seem to get moving, I gotchu! ⠀

I mean, I used to freak out about writing SO bad that I'd spend more time coping my stress than letting the words flow.

It just takes a lot of time, patience, energy, & a system to point you in the right direction.

I’m going to share with you my system, but first, this is real-talk Writing Anxiety:

“50 percent of doctoral students in the U.S. and Canada drop out during the research proposal or dissertation-writing phases of their degrees before finishing their programs.”

— Council of Graduate Schools (2008), PhD Completion and Attrition: Analysis of Baseline Program Data from the PhD Completion Project. Washington, DC: Council of Graduate Schools.

There are 4 things I live by daily when dealing with writer's block:

• "Oh shucks, I forgot why I am doing this"

  Sometimes just write down what your objective is when trying to create content or build your message. When writing the objective of a marketing piece is right in front of you, it will significantly get you moving on your words.

• Take a second away from the screen and come back to it.  

  You will soon start replacing the objective statement (in the tip above) with more fun, subjective writing and let your pen or keyboard soar with creativity- Often times for me, being simple FIRST solves half the battle.

• {What do they need the} mindset
  Get to the point with what your target peeps need to hear from you. Who are they, what are their pain points, what is the most important, juicy elements? Don't skip this part- it's also very important so you don't miss anything crucial and always being relevant with who you are intending to read this.

• ALWAYS proofread!

  I used to submit writing as soon as I finished it and never took a second glance. Later in my career as a Public Relations Director, I improved my writing significantly with the 2nd, 3rd, and 4th pass through. The edits and revisions are where all the GREAT stuff comes from! ⠀⠀What are you working on this week that involves writing?

If you can implement these tips to your overall #MissionDrivenMarketing strategy, more power to you! You will reach your target audience loud & clear. If you have anxiety about having anxiety and want to completely delegate this from your tasks and focus on being a more impacting CEO, our full-service Agency of content writers and creatives can help! Contact us for a quick introduction call so we can start mapping out options for you!