Have you heard of 'Disappearing December'?

Gary Vaynerchuck accidently coined the term on a podcast he was speaking on and it stuck ever since with me.

Although I didn’t intent for it exactly, I really fell into this lull of social media + marketing + always being in the spotlight of growing my business. This experiment actually is quite interesting-

As part of my MKTG Tribe Program, I encourage business owners who manage their own marketing efforts on social media to proactively post their content and bulk-write in order to always be present and showing up “on-brand,” but this pause in posts was completely intentional.

I wanted to challenge the status quo against my own teaching to see how things would feel for me if I separated myself from everything for a moment. To see who missed me, who reached out, who sent an email of concern, or who was just completely okay with me being gone.

I find no reason to apologize, to explain any further than this, or to make an excuse of why I dramatically cut my posts away from my business than just to make marketing yet another layer of human- sometimes we just need to go away for a bit.

Earlier this year, I learned that Gary V talked briefly about the idea of "Disappearing December" and giving it a shot was actually more beneficial for a business than anticipated. Imagine leaving social media when you are in the prime of building and running your business- how to market yourself by being absent seemed so absurd to me, but I realized that it was helpful.

The old saying, “If you love something, let it go. If it comes back, it was meant to be!” was all the feels during Disappearing December.