Honestly, blogs are one of those items in our marketing toolkit that are the last to take off. Meanwhile, mommy bloggers with three or four toddlers to chase and a couple of side-hustles publish a blog a week and make it look easy!
GUESS WHAT: You know a lot of valuable things that the public is dying to hear about. Did you know that?!
As a leader in your business (yes, you owning a successful business makes you an influential leader), you have the power to channel your expertise into something incredibly lucrative - all while talking about the things you can go on and on and on about on a regular basis.
Before we make mere messages into millions, we want to give you the first “next step” into how a blog works, what is included in a properly produced post, and how to add blogging into your regular marketing rhythm.
On top of everything you do to keep your business booming, it’s a solid bet that you’re a busy entrepreneur with a couple of great ideas for blog posts in your back pocket that you could really do something with if the stars were to align. We know that embarking on the CEO journey means being forever busy and making time for the important things, so why are those lead-developing, thought-leadership-building blogs still in your head instead of on your website?
Creative Brand Strategist Dana Magnus and Content Marketing Specialist, Kelsey Hoff, MFA are combining their expertise to offer an extended 2-part webinar and workshop focused on getting your blog off the ground.
Part 1 key takeaways:
Take a step back and see your brand messaging from an outside point of view
Map out your areas of expertise and align them with your business goals to generate fresh topics
Solidify a new vision for your blog
Part 2 key takeaways:
Use what you already know to write better blogs, faster
Use your blog to break out of your current network and reach new clients
Create an actionable blog strategy with your own content calendar
Learn what works from a professional brand strategist and copywriter, both experienced with helping small businesses build their brands by turning thoughts and ideas into polished content. Find out why you’re stuck in idea-mode and how to get your blog back on track.