Marketing is like Planning the biggest party of your life!
Have you ever been to a really dull party? You probably never wanted to go back. The experience of you being in the wrong room with the wrong people in the wrong part of your life was probably the root cause.
Think about this as your customers when you are marketing everything to everyone and totally misaligned.
If you were to plan this party the way you want it- you’d probably have a say in how you’d make decisions.
Pictured in front of the most non-eco friendly car I’ve ever seen- Photo by MegN photography 2018.
If this party really was meant to be celebrated with fun cranked to the MAX, I'm sure you had some sort of idea of the following:
Guest List
Budget - duh!!
Food - you gotta have food or else everyone leaves after an hour.
Activity Schedule
Any other vendors involved
Invitations & RSVP schedule
Without any or all of the above that REALLY happened- on a scale of 1-10:
How stressful was the event for you to put it on?
Did anyone know how to help you or were you just barking orders and not being the host you wanted to be?
Who didn't care about how well planned it was, they just wanted to be there for you, regardless, but really can't talk about how great the experience was?
How did you really feel about how much time you spent shuffling around unnecessarily the night before trying to make up for a lost time?
We can easily make all of these mistakes in our social life when no one really cares- they just want to support us for us, but when it comes to our business - the thing that pays the bills creates our legacy and gives us the opportunity to fulfill our life's mission- we try to bring the people into our circle who are valued potential clients and people who are seeking a real solution to what we have to offer... without a plan!?
HUH!?!?!?!
With a marketing plan, to contrast to the numbered list above, you will experience
The efficiency of a plan to keep you focused on just what you need to do, on time, for the right reasons so you can relax and get a solid night's rest before anything publishes in your marketing
The community you've cultivated is there for all the right reasons, they know how to support you and you know how to lead them. You are all there for the same mission and work more as a team, emphasizing everyone's ability to guide or be guided, so more gets done and all feel like they are in the right place. Not to mention, this charges your batteries instead of depletes your energy when the aligned people are close to you in your business as your customers, clients, or community.
People genuinely will want you to succeed because your mission is their mission, too. It's not just a popularity contest or the people who show up for you because they feel bad for you- it's for an actual purpose that they cannot wait to share with their peers.
You are proud of the type of ethical, aligned, and mission-driven messages that are now out there in the world that is completely on brand- not something you feel like you had to "check the box" to get done and hope would be over with.
If you are investing any ounce of energy in your business, putting in your precious time of skilled work, and throwing some money at your business, hiring a professional and seeking experienced help is the quickest way to get what you need.
You probably wouldn't ask your always-late, never prepared brother-in-law (I'm not talking about mine named Skye) to plan your big celebration, would you?
So for an entrepreneur like yourself who has so much to learn about how marketing works, what are the 33 quality touchpoints in a cold to sold lead process, and how to map out HALF THE YEAR of where your business revenue will come from- why do you choose to be left to your own devices?
I have a big party coming up that I’d love for us to celebrate, eat, drink, dance, and write marketing plans (the best party ever, duh!) hahah
It’s called, “Reconnecting with the Human Side of Business” Retreat Kickoff and it will be the starting experience of my brand’s 6-Month Marketing Program to keep your plan in action!
Celebrate for more details:
