4: Pivoting, Attracting Your Ideal Clients and Healthy Conflict with your Partner with Dana Magnus
Pivoting, Attracting Your Ideal Clients and Healthy Conflict with your Partner
with Dana Magnus
You’re listening to Episode 4 of The Business Family! On today’s episode we talk to Dana Magnus of Dana Frames and The MTKG Brand. And man oh man I don’t know how we managed to pack in this much wisdom in one episode! We talk about pivoting to meet a need, how to have healthy conflict with your partner and mission driven marketing. You’re not going to want to miss a single second so here we go!
Where can you find Dana?
@thedanamagnus
@themktgbrand
What resources does she recommend?
The Enneagram Test
Dana and her husband, Bob, met when Dana was working full-time and doing her photography business on the side. She got her degree in marketing and got a taste of the corporate world while her husband jumped into corporate America all in working for Deloite.
She went from a photographer who did everything to a photographer who really focused on the archival and keepsake designer. She started focusing on albums, prints and wall prints.
Dana and her husband moved to San Diego for his job and quickly, Dana found herself laid off of her marketing job right after they purchased their first home. It was then that she realized that she wanted to try and make her photography business work full-time.
The MKTG Brand was born because Dana started taking on what she could get! Quickly, people started asking her to take headshots and branding photography for themselves or their company but they would have no strategy behind what kinds of photos they needed - much less how they were going to use them strategically. Once this started taking off, Dana realized that she needed to split the two brands so there wasn’t confusion!
But in the midst of building The MKTG Brand and pouring so much energy into a second business, Dana and Bob’s marriage was suffering. It wasn’t difficult to split the businesses on the business side of things but personally it was difficult.
When they finally realized what was going on in their personal lives they had to stop and check themselves. They always had talked about coming back to Chicago but this difficulty pushed them over the edge. They made the decision and moved within a week.
The hard thing about switching for Dana was that she had to start over. Again. But the thing that she keeps coming back to is that business and finances will always bounce back but relationships can’t always bounce back.
Dana and Bob have always focused on setting goals not only together but also supporting and helping each other’s dreams even if it means sacrificing. And all along the way keeping in touch and checking in with each other.
Dana at the end of the day is all about Mission-Driven Marketing. It means incorporating your personal life mission into your business. It’s a powerful way to attract your ideal clients in a way that aligns with your values and theirs!